SSMETRICS
SSMetrics — Only the crucial SaaS metrics. Live in 30 seconds.
1. Simplification — No dashboards of 50 charts. Just the metrics that matter:
- Visitors: How many people are finding you?
- Bounce rate: Are they exploring or leaving immediately?
- Sources: Which channels (Google, Twitter, direct link) send the most traffic?
- Funnel: Of those visitors, how many sign up → experience your core value → become paying customers?
- Time to Value (TTV): How fast do users reach your aha moment (your app's core value)?
- Session 2 Return: Did they come back within 48h on their own? The clearest signal your app has real utility.
One table. One bookmark. That's it.
2. Quick implementation — Get a tracking ID, paste one script, optionally paste an AI prompt to add events. No signup, no SDK, no schema. ~30 sec to first data.
3. Maximum privacy — You get a random tracking ID. Only you know it belongs to your app. No login, no account, no way to link the ID to you — not even for us.
HOW TO USE
1. (Optional) Describe your aha moment → 2. Get tracking ID → 3. Copy magic prompt → 4. Execute in your coding agent (Cursor, Windsurf, Claude, etc.).
Open the Dashboard and enter your tracking ID to see your onboarding metrics, including time-to-value.
NEW USER
Get a tracking ID and magic prompt for your coding agent.
Gets injected into the magic prompt — coding agent will add TTV tracking at exactly that moment.
OPEN YOUR SSMETRICS DASHBOARD
Already have a tracking ID? Enter it to view your SSMetrics.
METRICS YOU GET
Dashboard auto-calculates from events. One table, one bookmark.
| Metric | Why it matters |
|---|---|
| Unique visitors | Are people finding you? Growth signal #1. |
| Page views | Total engagement — are people exploring or bouncing? |
| Bounce rate | Is your landing page compelling enough to explore? |
| Top sources | Which channels drive traffic? Double down on what works. |
| Top pages | What content gets traction? Know where to focus. |
| Visitor → Signup | Is your landing page converting? The #1 conversion metric. |
| CTA rate | Are visitors clicking your CTA? Low = fix copy or placement. |
| Free → Paid | What % of signups become paying customers? |
| Avg Time to Value (TTV) | How fast do users reach your aha moment? Seconds from landing to core value. Lower = stickier product. |
| Activation rate | What % of visitors reach your aha moment? This is the conversion that matters most — visitors who experience the core value. |
| Fast vs Friction | How many activators are frictionless (under 2 min)? High friction = users struggling to find core value. Segment by speed to fix slow paths. |
| Session 2 Momentum | Did they come back? % of visitors who return within 48h on their own. This is the clearest signal your app solves a real problem. Above 20% = genuine utility. Tracked automatically — no code needed. |
| Dead Ends | Where do users get lost? Pages where users exit without activating, ranked by drop-off count + avg time spent. Identifies conversion killers. Smart signals show if users bounce instantly (confused) or get stuck (too complex). Tracked automatically — no code needed. |
TTV (Time to Value): Seconds from page load until the user completes your app's aha moment (the core action you define). Aha moment: The specific action that proves your app's value — e.g., user creates first board, sends first message, completes first workflow.
Events: page_view, signup_click, signup_success, payment_success, pro_click, app_activated (TTV). Implement via the magic prompt below.
🤖 Magic prompt gets you ~75% there. Page views and CTA clicks almost always work. signup_success and payment_success are where it tends to miss — verify both in the Network tab after setup.
🔍 To debug: open DevTools → Network, filter by track. Each event should show a POST to sandrobuilds.com/api/track. If an event is missing, add it manually.
🔒 Privacy: your tracking ID is a random UUID — no account, no email, no name attached. Only you know it belongs to your app. Save it somewhere safe; if you lose it, your data is still there but unreachable.
📖 New to SSMetrics? Read the complete docs → (Metrics explained, testing guide, troubleshooting)
📖 Using Next.js? Read the setup guide →